

Barbara Kruger – I Shop Therefore I Am
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Barbara Kruger (1945, American)
I Shop Therefore I Am, 1990
Medium: Photolithograph on paper shopping bag
Edition size: 9000
Dimensions: 43.9 x 27.3 cm
Publisher: Kölnischer Kunstverein, Cologne
Condition: Very good
Artwork details
Barbara Kruger’s I Shop Therefore I Am (1990) is a photolithograph on a paper shopping bag, measuring 43.9 × 27.3 cm. Appropriating René Descartes’ philosophical statement, Kruger replaces “think” with “shop,” transforming a foundational claim of rational existence into a sharp critique of consumer identity. The bold red field and white Futura-style typography, characteristic of her practice, position the work as a seminal example of text-based art.
By printing the slogan directly onto an ordinary shopping bag, Kruger collapses the boundary between artwork and commodity. The object becomes both medium and message, reinforcing her sustained interrogation of advertising, power structures, gender politics, and the visual language of mass media. As both artwork and object, it functions as a powerful fine art multiple that mirrors the systems it critiques.
Published by Kölnischer Kunstverein, Cologne, in an edition of 9000, this iconic edition remains a defining statement within Kruger’s practice and a key work in the history of conceptual and text-based art.
About this artist
Barbara Kruger (b. 1945, Newark, New Jersey) is a prominent American conceptual artist known for her influential work spanning photography, graphic design, and feminist activism. Her practice is characterized by the innovative use of found photographs combined with bold typography and sharp critiques of power dynamics, consumer culture, and social inequality. Kruger's distinctive method involves superimposing text on images—often as biting, satirical slogans—which challenge viewers to question societal norms and the cultural and political forces that shape our perceptions.
As a key figure in the Pictures Generation, Barbara Kruger shares an interest in vernacular photography and mass-media culture with contemporaries like Cindy Sherman, Robert Longo, and Richard Prince. Her printmaking practice, including photolithographs and multiples like this limited edition print, extends her powerful visual and textual narratives into accessible editions that merge art and activism. In her iconic work Your Body is a Battleground (1989), Kruger employs powerful imagery alongside provocative text to address the commodification and objectification of women's bodies in a patriarchal society, leveraging art as a tool for political activism and social justice.
Kruger's contributions to conceptual art have made a deep impact on the art world and inspired a new generation of artists who use photography, text, and design to address critical political and cultural issues. Her artworks have been featured in numerous exhibitions and retrospectives globally, including major solo shows at the Whitney Museum of American Art in New York, the Museum of Contemporary Art (MOCA) in Los Angeles, and the Art Institute of Chicago.

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