

Barbara Kruger - I Shop Therefore I Am
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Barbara Kruger (1945, American)
I Shop Therefore I Am, 1990
Medium: Photolithograph on paper shopping bag
Edition size: 9000
Dimensions: 43.9 x 27.3 cm
Publisher: Kölnischer Kunstverein, Cologne
Condition: Very good
Artwork details
Barbara Kruger’s I Shop Therefore I Am is an iconic print that merges image and text to critique consumer culture and its role in shaping identity. Using her signature bold red and white typography, Kruger reworks René Descartes’ philosophical dictum into a provocative commentary on materialism. Printed on an ordinary paper shopping bag, the edition underscores the inseparable link between consumption and self-perception in contemporary society. Both artwork and object, this piece exemplifies Kruger’s incisive visual language that continues to resonate in debates on capitalism, gender, and mass media.
About this artist
Barbara Kruger (b. 1945, Newark, New Jersey) is a prominent American conceptual artist known for her influential work spanning photography, graphic design, and feminist activism. Her practice is characterized by the innovative use of found photographs combined with bold typography and sharp critiques of power dynamics, consumer culture, and social inequality. Kruger's distinctive method involves superimposing text on images—often as biting, satirical slogans—which challenge viewers to question societal norms and the cultural and political forces that shape our perceptions.
As a key figure in the Pictures Generation, Barbara Kruger shares an interest in vernacular photography and mass-media culture with contemporaries like Cindy Sherman, Robert Longo, and Richard Prince. Her printmaking practice, including photolithographs and multiples like this limited edition print, extends her powerful visual and textual narratives into accessible editions that merge art and activism. In her iconic work Your Body is a Battleground (1989), Kruger employs powerful imagery alongside provocative text to address the commodification and objectification of women's bodies in a patriarchal society, leveraging art as a tool for political activism and social justice.
Kruger's contributions to conceptual art have made a deep impact on the art world and inspired a new generation of artists who use photography, text, and design to address critical political and cultural issues. Her artworks have been featured in numerous exhibitions and retrospectives globally, including major solo shows at the Whitney Museum of American Art in New York, the Museum of Contemporary Art (MOCA) in Los Angeles, and the Art Institute of Chicago.

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