Barbara Kruger

Barbara Kruger - I Shop Therefore I Am

Barbara Kruger artworks

Barbara Kruger works with image, text, and mass media to examine power, identity, and ideology. Language confronts the viewer. Pronouns address systems rather than individuals. Appropriation becomes critique. Graphic clarity amplifies message. Fine art prints and editions translate this practice into fixed form. The text-based artworks function as direct interventions into visual culture, realized as limited edition prints available to collectors.

01

About Barbara Kruger

Barbara Kruger (born 1945 in Newark, New Jersey) is one of the most influential American contemporary artists, internationally recognized for her bold text-based artworks that interrogate power, identity, consumerism, and gender. Working with appropriated imagery and declarative text, Kruger's practice merges the visual language of advertising with incisive social critique, creating artworks that function as direct interventions into mass culture.

Kruger's signature aesthetic—white Futura Bold or Helvetica Ultra Condensed text layered over black-and-white photographs, often framed in red—emerged in the early 1980s and has since become one of the most recognizable visual languages in contemporary art. Her pronouns ("I," "You," "We") address viewers directly, implicating them in systems of power and representation. Phrases like "Your body is a battleground" and "I shop therefore I am" distill complex political and cultural critiques into memorable, confrontational statements.

Printmaking and edition-making are central to Kruger's practice. Her limited edition prints, screenprints, and lithographs translate her conceptual rigor into highly collectible formats, making her powerful visual statements accessible to collectors worldwide. These signed editions retain the graphic impact and political urgency of her large-scale installations while functioning as autonomous artworks. Her fine art prints are sought after for their ability to merge aesthetic clarity with ideological critique.

Throughout her career, Kruger has expanded her practice across multiple platforms—from billboards and bus shelters to museum installations and digital media—consistently challenging the boundaries between art, advertising, and activism. Her artworks remain as urgent and relevant today as when they were first created, continuing to provoke dialogue about representation, authority, and resistance in contemporary culture.

Barbara Kruger - Culture Nature Vase
02

Notable exhibitions

Barbara Kruger's exhibition history reflects her status as one of the most important voices in contemporary art. She gained early recognition with her participation in the Whitney Biennial (1983, 1985, 1987, 1991, 1997, 2006) and documenta 8 in Kassel (1987), establishing her position at the forefront of text-based and conceptual art practices.

Major retrospectives have been staged at leading institutions worldwide, including Barbara Kruger: Thinking of You. I Mean Me. I Mean You. at the Museum of Contemporary Art, Los Angeles, and the Art Institute of Chicago (2021–2022), which presented a comprehensive survey of her artworks spanning four decades. Earlier landmark exhibitions include shows at the Whitney Museum of American Art in New York (2000), the Museum of Contemporary Art in Los Angeles (1999), and the Serpentine Gallery in London (1994).

Kruger has also created site-specific installations at major institutions, including the Hirshhorn Museum and Sculpture Garden in Washington, D.C., and the Mary Boone Gallery in New York. Her artworks—including her highly collectible limited edition prints, screenprints, and signed editions—are held in major international collections, including the Museum of Modern Art in New York, Tate Modern in London, and the Centre Pompidou in Paris.

These exhibitions and institutional holdings confirm Kruger's enduring legacy as an artist who redefined the relationship between art, language, and mass media, creating a visual vocabulary that continues to influence contemporary art and political discourse worldwide.

01

About Barbara Kruger

Barbara Kruger (born 1945 in Newark, New Jersey) is one of the most influential American contemporary artists, internationally recognized for her bold text-based artworks that interrogate power, identity, consumerism, and gender. Working with appropriated imagery and declarative text, Kruger's practice merges the visual language of advertising with incisive social critique, creating artworks that function as direct interventions into mass culture.

Kruger's signature aesthetic—white Futura Bold or Helvetica Ultra Condensed text layered over black-and-white photographs, often framed in red—emerged in the early 1980s and has since become one of the most recognizable visual languages in contemporary art. Her pronouns ("I," "You," "We") address viewers directly, implicating them in systems of power and representation. Phrases like "Your body is a battleground" and "I shop therefore I am" distill complex political and cultural critiques into memorable, confrontational statements.

Printmaking and edition-making are central to Kruger's practice. Her limited edition prints, screenprints, and lithographs translate her conceptual rigor into highly collectible formats, making her powerful visual statements accessible to collectors worldwide. These signed editions retain the graphic impact and political urgency of her large-scale installations while functioning as autonomous artworks. Her fine art prints are sought after for their ability to merge aesthetic clarity with ideological critique.

Throughout her career, Kruger has expanded her practice across multiple platforms—from billboards and bus shelters to museum installations and digital media—consistently challenging the boundaries between art, advertising, and activism. Her artworks remain as urgent and relevant today as when they were first created, continuing to provoke dialogue about representation, authority, and resistance in contemporary culture.

02

Notable exhibitions

Barbara Kruger's exhibition history reflects her status as one of the most important voices in contemporary art. She gained early recognition with her participation in the Whitney Biennial (1983, 1985, 1987, 1991, 1997, 2006) and documenta 8 in Kassel (1987), establishing her position at the forefront of text-based and conceptual art practices.

Major retrospectives have been staged at leading institutions worldwide, including Barbara Kruger: Thinking of You. I Mean Me. I Mean You. at the Museum of Contemporary Art, Los Angeles, and the Art Institute of Chicago (2021–2022), which presented a comprehensive survey of her artworks spanning four decades. Earlier landmark exhibitions include shows at the Whitney Museum of American Art in New York (2000), the Museum of Contemporary Art in Los Angeles (1999), and the Serpentine Gallery in London (1994).

Kruger has also created site-specific installations at major institutions, including the Hirshhorn Museum and Sculpture Garden in Washington, D.C., and the Mary Boone Gallery in New York. Her artworks—including her highly collectible limited edition prints, screenprints, and signed editions—are held in major international collections, including the Museum of Modern Art in New York, Tate Modern in London, and the Centre Pompidou in Paris.

These exhibitions and institutional holdings confirm Kruger's enduring legacy as an artist who redefined the relationship between art, language, and mass media, creating a visual vocabulary that continues to influence contemporary art and political discourse worldwide.

Barbara Kruger - Culture Nature Vase
Prints, Photographs & Multiples

View our full collection of

Prints, Photographs & Multiples

Explore editions