Circles of Confusion (1965) by James Rosenquist is a vibrant Pop Art screenprint on light board, 61 × 50.8 cm (24 × 20 in). Layers of glowing pink, orange, yellow, and green are punctuated with circular motifs featuring the GE (General Electric) logo. By inserting this corporate symbol into an abstract, dreamlike field, Rosenquist blurs the line between branding and fine art, a hallmark of his style.

James Rosenquist (1933–2017) was one of the most innovative figures of American Pop Art. Known for his bold, large-scale paintings that combined imagery from advertising, mass media, and consumer culture, Rosenquist transformed everyday visuals into striking fine art. His artwork often played with fragmented images, vibrant colors, and unexpected juxtapositions, creating a powerful commentary on modern life.

Before rising to fame, Rosenquist worked as a billboard painter in New York. This background influenced his unique approach, as he applied the monumental scale and sharp graphic style of commercial advertising to his own artworks. His compositions challenged viewers to see familiar images in new and surprising ways, making him a central voice in the cultural shifts of the 1960s.

Alongside his paintings, Rosenquist produced an impressive body of prints and limited editions. These works made his art more widely accessible to collectors while retaining the energy and innovation of his large canvases. The prints often carried the same layered imagery and vibrant style that defined his paintings, allowing a wider audience to engage with his vision.

Throughout his career, Rosenquist’s artworks were exhibited in major museums and collections worldwide, from the Museum of Modern Art in New York to the Centre Pompidou in Paris. Today, his limited editions and original prints remain highly sought after by collectors who value both their cultural significance and striking visual appeal.