Erró, Are You Ready

Gudmundur Gudmundsson, known as Erró, blends pop culture, comic aesthetics, and surreal narrative fragments in Are You Ready (2016), creating a dynamic and visually charged composition. This large pigment print (115 x 111 cm), from an edition of 60 plus 35 EA, is hand-signed and numbered by the artist. The artwork is in excellent condition and showcases Erró’s signature collage-like style filled with energetic characters and vibrant color.

Guðmundur Guðmundsson, Erró, is an Icelandic Pop artist, mainly associated with NO!art and Narrative Figuration. Immersed in the Paris art scene of the 1950s and 1960s, Erró committed to a collage style of painting, critical of its social, political and historical context. The artist began to start his paintings by producing collages, combining elements from popular imagery found in art history, political propaganda, advertisements and comics, before projecting and painting them onto canvas. From the 1980s onwards, Erró involved computer programs to arrange his pictures in a net-like, stereoscopic manner.

His pop cultural imagery earned him comparisons to earlier Pop artists such as Roy Lichtenstein, Andy Warhol, and James Rosenquist. Seeking a de-mythologisation of everyday life in consumer society, Erró looked to manifest the underlying power structures by drawing awareness to the procedures behind image-making, and thus the manipulative power behind them. One facet of his work is the investigation into the value relation between original and reproduced images and the effect of the abundance of images released by mass media on human perception and sensitivity. In 2010, the Centre Pompidou in Paris held a major retrospective of 50 years’ worth of his artistic output. Érro was born 1932 in Olafsvik, Iceland. He lives and works in Paris, France.